Synovus Bank
CATEGORIES | CAMPAIGN, PRINT, DIGITAL
AGENCY | DELOITTE DIGITAL
Synovus Bank wanted to have a marketing campaign for the release of their new online banking experience. The campaign’s objectives would be to increase and enhance customers’ perceptions of Synovus as a leading regional bank and help them to transition to an online and easy way of banking. I came up with three different directions for the campaign.
Direction A - Chosen Direction
Life doesn’t happen during banking hours
Print - Banner and Postcard
Digital - Landing Page
Digital - Emails
Digital - ATM Screen
Digital - Looping Animation
Direction B
Investing in customers, investing in the community
Print - Banner and Postcard
Digital - Landing Page and Email
Digital - ATM Screen
Direction C
The gift of time
Print - Banner and Postcard
Digital - Landing Page and Email
Digital - ATM Screen
