Allergan Eye Care

CATEGORIES | CAMPAIGN, BRANDING, PRINT, DIGITAL, SOCIAL, ILLUSTRATION, TYPOGRAPHY

AGENCY | DELOITTE DIGITAL

The campaign for Allergan Eye Care was substantial. Allergan wanted a whole refresh and new brand on their Eye Care company so we came up with a robust, one-year plan to roll out this vision. I helped with the development of the new brand style and all the printed and digital graphics that were needed for the transformation.

Developing the Campaign

The team first brainstormed about different territories to spearhead the campaign vision. We gathered many visual references and fleshed out the attributes we wanted to implement in our design directions. We then paired the design directions to each vision statement. After this process, Allergan chose a direction to go with and we started out with the creation of a brand book.

Defining Visual Directions

Thumbnail Exploration

Brand Book

Composition

Concept to Execution

The next big step was to define the exact assets needed to carry out the campaign and map them on a one-year timeline. Because Allergan has a wide variety of audiences, it was important to make sure that we made unique assets applicable to each group.

Printed Assets

We designed eye care cards for patients, postcards for sales and eye care providers (ECP’s), and posters to hang up in the Allergan offices.

Digital Assets

Emails were targeted at all the audiences and the website was redesigned for patients and ECP’s.

Emails

Website - Concept

Website - Homepage

Website - Eye Disease Page

Swag

I designed the swag for Allergan employees and salespeople.

Exhibition & Wall Art

A prototype of an exhibition banner and booth were made for potential road-shows Allergan salespeople would participate in. I also illustrated a mural and wallpaper options to use in the new Allergan offices in Irvine.

Exhibition Banner & Booth