CATEGORIES | MOTION GRAPHICS, ADVERTISEMENT, LIVE ACTION
LIFE IS BEAUTIFUL
Lancome’s perfume spray “La vie est belle” is a French expression for “Life is beautiful”. The fragrance, which has a rich depth of iris gourmand, is Lancome’s celebration of women and living a positive life. The goal of this project was to create an ad for the perfume. The feeling would be ethereal and dreamy, capturing a day outside in sun-soaked nature. Like a painting come to life, Monet’s brush strokes would be the inspiration for this. A woman steps into her own world of peace and blissfulness. She is carefree and content and enjoys the beauty all around her.