STUDIO | BRAND NEW SCHOOL
CATEGORIES | MOTION GRAPHICS, LOGO DESIGN, PACKAGING, PRINT, ADVERTISEMENT
ALWAYS GOOD. ALWAYS HOOD
Hood produces fresh, quality dairy products that taste great. For a summer, the company released a line of delicious ice-cream flavors inspired by New England. The story of this ad takes place in a little boy's dreamworld. Imagine Willy Wonka's Chocolate Factory, but with ice cream galore. Back to reality, the scene ends with the little boy drooling against the fridge door. In order to make the ending scene like a believable grocery store, there needed be other frozen goods next to the ice cream. Since we didn't want to use existing brands, I came up with several fictional logos and packaging for frozen foods. The goal was to make the design recognizable enough but not too detailed that it would distract from the Hood ice cream.