STUDIO | WE ARE ROYALE
CATEGORIES | MOTION GRAPHICS, TITLE DESIGN, ADVERTISEMENT
END THE SMELLFIE
Hanes started a product line with FreshIQ, an innovative line of socks and underwear with advanced odor-control. What set this campaign apart was that Hanes was the first brand to add advanced odor protection to their clothing. The goal was to make this impactful- a movement to end the Smellfie once and for all. We wanted to go for big and bold, with a hind of PSA, or an edge of propaganda. I made design frames that resembled historical propaganda posters, playing with graphic stripes, stars, and type.
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