CATEGORIES | MOTION GRAPHICS, ADVERTISEMENT, 3D
FOR EVERY KIND OF CHAMPION
Gatorade is the drink for all kinds of athletes. It is the fuel that energizes them to keep on going. From tennis to football, soccer to baseball, all champions need to consume the best source of energy to win - and that is Gatorade. The goal of this project was to create an unique ad campaign that showcased Gatorade’s G Series. The campaign’s message would be that Gatorade is for all kinds of athletes. To make that point, the bottles would be made of gear from different kinds of sports to show the diversity of athletes who consume the drink. The sports gear would be highly detailed and distinguishable and shaped together to form the iconic Gatorade bottle.