CATEGORIES | LOGO DESIGN, BRANDING, PRINT
EVANGELICAL CHINESE CHURCH - THE REBRAND
I helped start a creatives team at ECC. One of our first major projects was to give the church a rebrand and new look on all the visual content. Over the years at ECC, graphic design needs had been handled haphazardly. There was no system or process and as a bilingual church, each congregation/campus was producing its own content. Our focus was to first and foremost, tackle all the printed and digital materials that had church-wide exposure.
The culture of ECC involves people of all ages and generations. While many members are tech-savvy, it is important to note that there are those who still prefer something tangible over technology- that is why ECC relies heavily on printed materials. We focused on all the out-facing materials such as the newcomer brochure, small group intro cards, newsletters, and contact/info handouts. Another was the bulletin, which is handed out to congregants weekly. The bulletin was designed in a way that the cover could be changed depending on the sermon topic.
| NEWCOMER BROCHURE |
| SMALL GROUP INTRODUCTION CARDS |
| NEWSLETTERS |
| CONTACTS, OVERVIEWS, FORMS |
| WEEKLY BULLETIN |
For digital materials we focused on powerpoint slides (shown every week), sermon templates, website content, and social media via Instagram. Templates were designed for every sermon series as well as unique slides for every announcement. The announcements are resized and used for multiple purposes- powerpoint, web banners, posters (view them here), and Instagram posts.
| 'THE LIFE OF MOSES' TEMPLATE |
| 'EASTER' TEMPLATE |
| 'WHAT'S SO GOOD ABOUT THE GOOD NEWS?' TEMPLATE |
| 'DISCIPLINE IN GOD'S WORD' TEMPLATE |
| 'GOOD FRIDAY' TEMPLATE |
| MISC. SLIDES |
SOCIAL MEDIA - ECCUPDATES
For the tech-savvy audience of ECC, we created @eccupdates on Instagram. It is a platform to not only communicate the weekly news and announcements, but to also engage the congregants through devotions, scripture verses, and praise reports (submitted by ECC members!)
| ANNOUNCEMENTS |
| DEVOTION ILLUSTRATIONS |
| SCRIPTURE VERSES |
| PRAISE REPORTS |