CATEGORIES | MOTION GRAPHICS, ADVERTISEMENT, LIVE ACTION, ILLUSTRATION
DOWN BY THE BAY
Bobo Choses is a children’s clothing brand based in Mataro. The style of clothing speaks the language of children and captures their innocence, fun, and creativity. Hand illustrated prints and patterns are very prominent in the garments. The goal of this project was to create an advertisement reflecting the storybook-like quality and design of the brand. Featuring the SS15 collection, children would interact with illustrated cutouts of characters from the fun song “Down by the Bay”. Using a blank wall as the backdrop, lyrics and doodles would animate dynamically behind the cutouts and talent.
| THE CHARACTERS |